The Scoop
Data, timelines and field guides for people growing an account on X by hand. We count things so you don't have to guess.
We lined up 695 copies of one 14-word post. Half got under 1,000 views
The top ten copies took three quarters of all the views. Rewriting the template changed nothing. Posting on day one doubled the median.
Read the full story →Is 15 minutes a day enough to grow on X? An honest answer from people who sell you 15 minutes
Every follower-per-week figure you've seen came from someone selling a tool. Including, potentially, us. So here's the version without the numbers we can't back up.
Read it →What X's own ranking code says about replies
The weight on a predicted reply is ten times the weight on a predicted like, a report is catastrophic, and your reply to a stranger never enters their For You feed.
Read it →X spent 2026 deleting reply bots. A timeline for people who reply by hand
Paid-to-post apps banned in January, API replies cut off in February, suspensions in May, 42,000 accounts gone in July. Here is what's left: you.
Read it →Seven replies that aren't "Great post!"
The missing piece, the number, the screenshot, the question that makes the author look smart. Seven shapes a good reply takes, each in one line.
Read it →2026 on X, month by month
Every rule change that matters if you reply by hand, filed as it happened.
Reading is nice. Replying is better.
The call sheet tells you which posts to reply to today, which format is taking off and what to post. Fifteen minutes a day.